Are You Sure This Is Monopoly?

Llegíem ahir que això de llegir és molt avorrit. Sembla que hi ha molta gent que, quan es tracta de jugar, és incapaç de llegir un mínim de regles. Malauradament, el problema no té relació amb les regles dels jocs... la gravetat del problema rau en la incapacitat de moltes persones per entendre quin és el missatge que hi ha darrere de dues o tres frases seguides. Yeyí...? Què és yeyí?



Hasbro is aiming at luring 8- to 12-year-olds back to these board games. Its executives say this age group, accustomed to video games, wants a fast-paced game that requires using their hands.

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Hasbro executives also say that young players do not want to bother with reading instructions and toss rules aside.

“For games, but really for anything you buy today, you need to be able to take it out of the box and play it,” said John Frascotti, Hasbro’s chief marketing officer. “You’re not ensconced in the rulebook.”

To that end, Hasbro is shortening and simplifying many of its popular games, changing the formats of Scrabble and Cranium so they can be played in five-minute spurts.

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"There is a recognition that people’s attention spans maybe aren’t as big as they used to be, or they don’t have the time to dedicate to this activity," said Sean McGowan, a toy analyst with Needham & Company.

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“Getting rid of the instruction book encourages a lot more face-to-face interaction,” she said. “If you’re not having to read as much, you are all chatting more.”